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Apr 25, 2024
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2016-2017 Graduate Studies Catalog [ARCHIVED CATALOG]
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MBA 578 Marketing Information and Research
The student taking this course will examine marketing research from the standpoint of the marketing manager. The course covers techniques for soliciting, compiling, evaluating, and interpreting the information necessary to make marketing decisions. This course gives special attention to problems in data collection, questionnaire construction, and experimental design. Prerequisite: MBA 503 (3 credits)
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