Sport Media, B.A. Learning Outcomes

Mission of the Sport Media Major

The mission of the York College Sport Media major is to provide students with a positive environment, rich in academic and practical experiences, oriented toward developing comprehensive professional and technical skills that are applicable to the diverse career opportunities in sport communication.

Program Educational Objectives

• Demonstrate a working knowledge of business applications for the sport industry in a communication context.
• Demonstrate an ability to communicate pertinent details from a sporting event.
• Demonstrate knowledge of sport-specific style in a communication context.
• Demonstrate the ability to comprehensively plan a social media strategy based on relevant data.
• Apply evidence-based management practices to foster safe and productive sport organizations.
• Exhibit proficiency in written communication within the context of the sport industry.
• Exhibit proficiency in verbal communication within the context of the sport industry.
• Exhibit proficiency in visual communication within the context of the sport industry.
• Demonstrate knowledge of career competencies for the sport media field.