Entertainment Marketing and Production, M.A. Learning Outcomes

Program Educational Objectives

Students earning the Master of Entertainment Marketing and Production (MEMP) degree from York College will be able to do the following.

• Demonstrate an advanced understanding of the music industry, functions and organizational structures of component sectors and relationships between these sectors.
• Demonstrate a contextual understanding of organizational structures, practices and issues associated within music organizations.
• Use critical thinking capacity to systematically analyze and evaluate questions, ideas, issues, policies, programs, and their implications; and make subsequent decisions based on ethical and informed selection and interpretation of supporting information, research, evidence, data, and findings.
• Demonstrate an advanced understanding of the music industry, functions and organizational structures of component sectors and relationships between these sectors.
• Apply advanced knowledge of fundamental principles, issues and systems associated with intellectual property, i.e. copyright, publishing, contracts, licensing, patents, trademarks.
• Demonstrate an understanding of how technology influences the business environment, e-commerce, marketing, social media, and decisions within the music industry.
• Use progressive knowledge of major information and data sources that support or influence decision making in the music industry and business more generally.
• Demonstrate applied use of graduate-level research methodologies.