Graphic Design, B.F.A. Learning Outcomes

Program Educational Objectives

Students will demonstrate:

• The ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes.
• The ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions
• The ability to create and develop visual form in response to communication problems, including an understanding of principles of visual organization/composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful images
• An understanding of tools and technology, including their roles in the creation, reproduction, and distribution of visual messages. Relevant tools and technologies include, but are not limited to, drawing, offset printing, photography, and time-based and web-based media
• An understanding of basic business practices and the building of professional design portfolios. The ability to secure a job in the field of graphic design and be able to organize design projects and to work productively as a member of teams.