Marketing, B.S.

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The Bachelor of Science degree with a major in Marketing is designed to meet the needs of students planning a career in marketing. The wide range of marketing courses and electives offered by the department mirrors the wide range of occupations open to the professional marketer. Businesses employ individuals with skills and expertise in marketing as advertising copywriters, advertising strategists, brand managers, global marketing strategists, logistics managers, market analysts, market researchers, merchandise managers, professional sales people, social media managers, retail buyers, retail store managers, sales managers and a host of marketing support positions.

Requirements for Graduation:

To be eligible for graduation, students majoring in Marketing must complete a minimum of 120 credits, achieve a cumulative grade point average of 2.0 or higher, and complete the General Education Requirements of the College. A minimum grade of 2.0 is required for First Year Seminar and all courses taken as part of Foundations. Courses used to complete General Education Requirements may not be taken on a pass/fail basis.

The General Education Requirements of the college require students to successfully complete First Year Seminar, Foundations, Disciplinary Perspectives, and a Constellation. Students who enter the college with 30 credit hours completed will not take a First Year Seminar course and therefore must take an additional 3 credits for graduation. Transfer students that are awarded 60 or more credits upon acceptance to York College will not be required to complete a Constellation.

Students majoring in Marketing must maintain a 2.0 average in the General Business Component courses and a 2.0 average in the Marketing Component courses. In addition, students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course. (Refer to the course description for specific prerequisites.) Failure to attain a 2.0 in prerequisite courses may lengthen the time to graduation. Students must also earn a grade of 2.0 or higher in their senior capstone courses, BUS 494 and BUS 495 . Students graduating with a declared major in Marketing may not simultaneously declare a minor in Marketing. Students who are waived from FYS must complete 3 credits of non-business coursework.

General Education Requirement

Constellation Requirement

The Constellation requirement is met when a student completes four courses from a minimum of three disciplines within the Constellation requirements. Transfer students that are awarded 60 or more credits upon acceptance to York College will not be required to complete a Constellation except for Education majors.

Required Major Courses:

General Business Component Courses

ACC 220 Financial Accounting 3 credit hours
ACC 225 Managerial Accounting 3 credit hours
BUS 260 Legal Environment of Business 3 credit hours
BUS 494 Integrated Business Experience 3 credit hours
BUS 495 Business Strategy and Policy 3 credit hours
FIN 300 Managerial Finance I 3 credit hours
IBS 370 International Marketing 3 credit hours
IFS 105 Personal Productivity Computing 3 credit hours
IFS 305 Management Information Systems 3 credit hours
MAT 120 Applied Calculus 3 credit hours
MGT 150 Principles of Management 3 credit hours
MKT 100 Principles of Marketing 3 credit hours
QBA 260 Business Statistics I 3 credit hours
QBA 265 Business Statistics II 3 credit hours
SCM 300 Operations Management 3 credit hours

Marketing Component Courses

MKT 210 Market Measurement and Analysis 3 credit hours
MKT 350 Business to Business Marketing 3 credit hours
MKT 360 Consumer Behavior 3 credit hours
MKT 450 Marketing Research 3 credit hours
MKT 475 Marketing Policies and Strategies 3 credit hours

Marketing Electives (15 credits):

Choose five of the following courses of which 3 courses MUST be at the 300 level or higher:

MKT 220 Personal Selling 3 credit hours
MKT 230 Retailing 3 credit hours
MKT 310 Fashion Marketing 3 credit hours
MKT 320 Retail Buying and Merchandising 3 credit hours
MKT 330 Advertising 3 credit hours
MKT 335 New Product Planning and Marketing 3 credit hours
SCM 240 Logistics 3 credit hours
MKT 345 Tourism Marketing 3 credit hours
MKT 355 E-Marketing 3 credit hours
MKT 365 Branding 3 credit hours
MKT 380 Sales Management 3 credit hours
MKT 390 Advanced Advertising 3 credit hours
MKT 410 Marketing Ethics 3 credit hours
MKT 490 Marketing Internship 3 credit hours
MKT 491 Marketing Internship 3 credit hours
MKT 494 Internship in Retailing 3 credit hours
MKT 495 Internship in Retailing 3 credit hours
MKT 496 Internship in Advertising 3 credit hours
MKT 497 Internship in Advertising 3 credit hours

Required Electives (6 credits)

CM 246 Communication for Business Professionals 3 credit hours
Non Business Elective course 3 credit hours

Marketing Minors

To enhance your qualifications you may add one of the following minors: Advertising, Hospitality Marketing, or Retailing. Note: Only MKT prefix courses count as marketing electives, ART and CM prefix course count as required non-business electives.

Advertising Minor
Hospitality Marketing Minor
Retailing Minor

Suggested Course Sequence:

Freshman Year (30 credits)

ECO 200 Principles of Economics (Macro) 3 credit hours
ECO 201 Principles of Economics (Micro) 3 credit hours
FCO 105 Rhetorical Communication 3 credit hours
FYS 100 First-Year Seminar 3 credit hours
IFS 105 Personal Productivity Computing 3 credit hours
MAT 120 Applied Calculus 3 credit hours
MGT 150 Principles of Management 3 credit hours
MKT 100 Principles of Marketing 3 credit hours
Disciplinary Perspectives course - Humanities 3 credit hours
Marketing Elective course - 3 credit hours

Sophomore Year (30 credits)

ACC 220 Financial Accounting 3 credit hours
ACC 225 Managerial Accounting 3 credit hours
FCO 210 (WRT210) Communication in Professional Cultures 3 credit hours
MKT 210 Market Measurement and Analysis 3 credit hours
QBA 260 Business Statistics I 3 credit hours
QBA 265 Business Statistics II 3 credit hours
Disciplinary Perspectives course - Arts 3 credit hours
Disciplinary Perspectives course - Natural/Physical Sciences 3 credit hours
Disciplinary Perspectives course - Social/Behavioral Sciences 3 credit hours
Marketing Elective course - 3 credit hours

Junior Year (30 credits)

BUS 260 Legal Environment of Business 3 credit hours
CM 246 Communication for Business Professionals 3 credit hours
FIN 300 Managerial Finance I 3 credit hours
IBS 370 International Marketing 3 credit hours
IFS 305 Management Information Systems 3 credit hours
MKT 350 Business to Business Marketing 3 credit hours
MKT 360 Consumer Behavior 3 credit hours
SCM 300 Operations Management 3 credit hours
Constellation courses 6 credit hours

Senior Year (30 credits)

BUS 494 Integrated Business Experience 3 credit hours
BUS 495 Business Strategy and Policy 3 credit hours
MKT 450 Marketing Research 3 credit hours
MKT 475 Marketing Policies and Strategies 3 credit hours
Constellation courses 6 credit hours
Marketing Elective courses 9 credit hours
Non Business Elective course 3 credit hours